|
There are thousands of search engine scams out there – just look at your email to see them. Here are three we received recently.
‘SEO Secrets: Divert 1000s of fresh new visitors daily to Your web site!’
‘Blog Blaster: How would you like 2 Million Sites linking to your ad?’
‘Feed Blaster: Feed Blaster puts your ad right to the screens of millions in 15 Minutes!’
The major search engines work very hard to ensure that their customers get the information they are seeking when they come to search. They also work very hard to keep scammers like these from allowing their customers to cheat their algorithms and rise to the top ranks. The search engines change their algorithms periodically to fight spam and improve the quality of their search results. The Internet Search Engine Monitoring Center helps companies identify and mitigate their risks of being penalized by the search engines when they change the algorithms.
The most recent risk identified by the Internet Search Engine Monitoring Center is participating in illicit link farms. The link exchange was once a legitimate strategy in link creation (it still is if the link pages are ranked and come from sites that have a related context) but it spawned a huge industry of scammers creating thousands of pages of completely unrelated links including legitimate companies, pornography sites, prescription drug sites, gambling sites, and copyright infringements all lumped together. All the major search engines now have warnings in the webmaster tools sections against these types of schemes and websites have begun to be de-listed on an individual basis. The risk is huge that on the next round of algorithm changes, the search engines will remove all link farm pages from their indexes and penalize companies with links on these pages – either with lowered page rank or with actual expulsion from the index.
The Internet Search Engine Monitoring Center helps companies that have participated in link farms in the past identify and eliminate their risks by finding better alternatives and transitioning to other legitimate link building strategies.
|
